Top 5 Tips for Selling in the Winter

Following last week’s blog post you should now be clued up on how your Christmas decorations can help or hinder a sale, but what about the rest of the winter months? As we all know, Christmas comes and goes but winter really makes its mark, sticking around for quite a bit longer! The cold weather, darker nights and renowned slower market means that you need to ensure each viewing is remembered for the right reasons. As we have mentioned before, Rightmove and Zoopla see a record number of visits at this time of the year, and you want your home to appeal to those serious buyers who are trawling the market in your area. We have put together our top five tips to help you make the most of the buyers booking viewings of your property over the next few months.

1 – First Impressions

It doesn’t matter what time of the year it is first impressions always count. However, during the winter months in particular you may need to pay closer attention to the entrance to your home. Slippery surfaces, leftover leaves and poor lighting can put buyers off before they’ve even stepped through the front door. To ensure your property makes a good first impression on each potential buyer, clear all pathways, clean your windows and doors and make sure the outside area is well lit.

2 – Warm Welcome

No one likes to walk into a cold house, and neither will a potential buyer; try to make sure that each room is a similar temperature so that on the viewing there is a coherent flow between rooms, rather than any cold spots becoming apparent. If you have a log burner, you may wish to show this off but beware of the smell that it may give off. Although we recommend that you make your home appear cosy, if it’s too warm it could distract potential buyers and force them to rush their viewing.

3 – Clutter and Cleanliness

This tip is relevant all year round, however at this time of the year it’s particularly important as your home can become increasingly cluttered before and after Christmas. Pay special attention to excess ‘stuff’, and keeping your home clean – the bad weather can mean dirt is brought in on your shoes, and an influx of guests can create additional cleaning duties, like empty coffee cups.

4 – Let there be Light

Darker nights often mean darker days; how often do you find yourself sat in the dark because you haven’t realised how gloomy it’s got outside? No matter what time of the day it is, consider turning on lights and lamps to ensure each room is well lit before every viewing. Lighting in your garden should also be considered; make sure your outside light is working to allow potential buyers to view the whole property, no matter how dark it is outside.

5 – Flexible Viewings

You’ll need to be flexible when it comes to viewings, particularly during the winter months. Daylight is limited and buyers will want to squeeze in a viewing wherever possible, being flexible allows you to accept multiple viewings, which will help find your home’s new owner. Remember, what is convenient for you may not always be convenient for a buyer, so work closely with your estate agent to accommodate as many viewings as possible.

By following our top five tips and by placing your house on the market with Anthony Pepe you’ll have potential buyers queuing up to view your home this winter. If you have any questions about letting or selling your property in North London, talk to the team at your local branch.